Bulk Garland Buying Tips for Retail Success
As the holiday season approaches, demand for fresh garland rises sharply, prompting retailers to stock up on wholesale garland to boost sales and elevate the customer experience.
To maximize retail garland sales and ensure you have the right garland supply for your store, careful planning around bulk holiday decorations is essential.
This seasonal décor buying guide offers bulk garland buying tips to help you select the best garland for resale, manage storage and display options, and create impactful retail merchandising strategies that drive results during your busiest time of year.
Tailor Your Garland Selection to Your Region
One of the most critical aspects of bulk garland purchasing is understanding the climate of your region. Different types of greenery thrive in various climates, and selecting the appropriate garland can significantly impact customer satisfaction.
Cedar: Ideal for Warmer Climates
Cedar garland is an excellent choice for retailers in warmer climates, where traditional evergreens may not hold up. Its natural ability to withstand heat and retain freshness makes it a standout option for stores in mild winter regions.
By offering cedar, retailers can provide customers with a beautiful, long-lasting lush product that feels seasonally festive—even when the weather isn’t.
Also, because cedar holds up so well, it has a longer shelf life compared to many other kinds of greens, providing a value appeal for customers interested in fresh holiday decor. Cedar garland has a strong appeal to customers seeking quality, longevity, and low maintenance.
White Pine: Better for Colder Regions
On the other hand, retailers in cold regions should consider selling white pine garland. This type of evergreen is plentiful throughout the Northeast, and it easily withstands the brutal winter climate.
White pine has soft, flexible needles, plus they are strong enough to still be in one piece after long-lasting snowstorms and freezing temperatures, while looking good.
Customers in colder climates look for garland that is beautiful and can handle the elements if placed outside. White pine can provide that durability along with a holiday look and feel. Retailers who understand their region can adjust their offerings accordingly, leading to higher customer satisfaction and repeat business.
Importance of Regional Awareness
Knowing the types of garlands that are right for your market is essential to making good, profitable wholesale purchases.
Different climates have a huge influence on how well specific greenery types hold up; what does well in a cool, dry climate can wilt quickly in a warm, humid climate.
Retailers who understand their region can adjust their offerings accordingly, leading to higher customer satisfaction and repeat business.
Stock a Range of Garland Lengths to Meet Different Needs and Budgets
Another crucial aspect of bulk garland purchasing is offering a variety of lengths. Different customers have different decorating needs, and providing a range of options can help cater to both budget-conscious shoppers and those looking to make a more substantial investment.
Common Lengths and Suggested Uses
● 15 ft: This length is a great choice for a smaller home, apartment, or mantel decor. It provides good value for customers who want to add a little festive decor without spending a lot of money and resellers should advertise this length as ideal for decorating a room or small area, perfect for keeping it simple and elegant.
● 25 ft: This garland is a versatile option for mid-sized projects, such as wrapping railings or decorating doorways. Customers can create larger impactful displays, but are not decorating the entire space. It is a flexible choice for customers who want to stick to a budget, but want their decorations to be a bit more extravagant.
● 75 ft: For shoppers interested in large or outdoor decorating, the 75 ft garland is the perfect choice. This garland is designed for decorating fences, porches, and staircases. These are for the customers who want to go all out for the holidays. Retailers should promote this size to customers looking to make a fabulous outdoor display that could enhance their curb appeal.
Catering to Both Practical and Aspirational Shoppers
By providing options in a variety of lengths, retailers give practical customers a selection of reasonably-priced fresh garlands and provide aspirational customers a chance to create a beautiful holiday setting without feeling limited. This approach can bolster both sales opportunities and customer satisfaction.
Smart Storage Tips for Maximum Freshness
Once retailers have purchased their fresh wholesale garland, proper storage is essential to maintain freshness and quality during the sales season. Here are some key storage tips to consider.
Keep Garland Fresh with Shaded, Cool, Dry Storage
Garlands should be stored away from sun and heat sources i.e., lamps, and heaters. When garlands are subjected to heat, the greenery dries out creating browning and decreases the visual impact of the garland. Retailers can create an environment for garlands to remain fresh and visually appealing for their customers
Utilize Breathable Containers or Bags
Store garlands in breathable containers or bags to ensure the continued shape and moisture retention of the garland. Retailers avoid storing fresh garlands in plastic bags. If the garland is stored in plastic bags, it traps moisture and allows for mold growth on the garland. Use boxes, or mesh bags for storage that promote air circulation, keeping the garland in the best shape possible.
Boost Sales with Smart Display Tactics
Effective merchandising can showcase the fresh garlands’ beauty and inspire your customers to make a purchase. Here are some smart display tactics to consider:
Unroll a Few Garlands In-Store
One of the best methods is to unravel some garlands in-store. Garlands displayed while rolled can often appear thin and lack visual appeal which may cost sales. Visualizing the end look is very important to the confidence of using one's purchasing decisions. Retailers can do that by highlighting the full look of garlands once they are unrolled.
Create Thematic Displays
Creating a visual context and point of inspiration helps your customers visualize using garland into their own Christmas decor, and often in combination with other elements, makes for greater sale opportunities. A seasonally themed display creates a more inviting shopping experience and encourages customers to engage with your seasonal array even beyond the fresh garland they purchase.
Importance of Merchandising
Rolled or haphazardly presented garland can look thin or boring, laid out displays of garland convey fullness, texture, and decorating options.
Retailers should take time and consideration, for collaboration and creativity, to make displays visual and engaging for shoppers. Consider using themed décor, lights, or signage to help customers visualize the garland in their space.
A well-merchandised display attracts attention and builds product value and trust. With a great holiday display you’ll enhance the shopping experience and stimulate impulse purchasing, increasing conversion rates and your repeat business.
Set Your Seasonal Sales Up for Success
The holiday season presents a powerful opportunity for retailers and resellers to boost revenue and build lasting customer loyalty.
By planning ahead—choosing the right garland for your region, stocking a variety of lengths, storing with care, and using thoughtful merchandising—you can create a shopping experience that drives both satisfaction and sales.
Looking for a trusted source of premium greenery? Wishon Evergreens offers high-quality fresh garlands available for wholesale, perfect for retailers who want to deliver beauty, longevity, and value to their customers.
Whether you're decorating storefronts or selling by the foot, Wishon's garland supply helps you stand out during the busiest time of the year.
